Client

Context

• Pain point : What people think: Oat milk is just a trend alternative milk that doesn’t perform as well ; What they should think: d.OAT is a craft product built by coffee professionals, trusted by serious cafés, with health and ecological benefits ; competing in a space dominated by established global brands like Oatly, as a small Irish independent brand that needs to build credibility and trust
• Solution proposed : To build trust and credibility for d.OAT through an editorial piece in IMAGE Magazine, not as a traditional advertisement, but as a authentic brand story. Show the experience rather than sell the product, take the reader through a journey.